Scout InsurTech Interview with Aktivo Labs

Akitvo Labs is a real time digital health platform. They seek to empower enterprises & governments to build scalable, evidence-based health & well-being solutions. Chris Luiz sat with Co-founder and CEO, Gourab Mukherjee, to learn more about how Aktivo Labs is impacting the industry.

Who are your clients?

We primarily work with life and health insurance companies in a B2B2C model. We’re live in several regions. Our clients typically embed our solutions using Software Development Kits (SDK), Application Programming Interfaces (API) or white-labeled apps to engage and retain policyholders more effectively.

What does your product do?

Our flagship product is the Aktivo Score, which reflects how healthy someone’s lifestyle has been in the past 24 hours. It measures things like activity, sleep and sedentary time using smartphone data, and it gets even more detailed when paired with wearables. We've built a full platform around that score. Insurers can use it across the customer journey, from onboarding and underwriting to engagement and renewals. Unlike programs that just hand out rewards for steps, we’re focused on driving measurable lifestyle changes and long-term improvements in health outcomes.

How much capital have you raised?

We’ve raised about $18 million.

Was the company born from within or outside the industry?

We started outside of insurance. The company was co-founded by a longevity researcher and a healthcare enterprise sales professional. They met at a healthcare conference, bonded over their shared interest in preventing chronic diseases and decided to build something together. It just so happened that insurers were among the first to see the value in what we were building, and that’s how we entered the insurtech space.

What growth metrics have you accomplished over the last 12 months?

We began selling commercially in 2020, and since then, we’ve maintained more than 100 percent growth year over year. Every year, we’ve added at least two new enterprise customers. Our big focus now is expanding into the US, both to generate revenue here and to position ourselves well for our Series B fundraising.

Within your domain, what is the current challenge that the industry is facing?

From what we’ve heard from our clients and prospects, the biggest challenge is improving life insurance penetration and educating consumers. People often distrust insurers or don’t fully understand the value of having coverage. Our role is to help insurers reshape that narrative, engaging people directly and offering value beyond just a payout when something goes wrong.

How does Aktivo Labs take a unique approach to providing value?

We go beyond the surface-level engagement that’s common in this space. The Aktivo Score is backed by research and built to help improve real-world health outcomes. It’s flexible and integrates easily into existing systems, so insurers can apply it in underwriting, engagement, claims or anywhere else along the value chain. Our scientific roots and focus on preventive health really sets us apart.

What inspired the team to start this company?

The inspiration came from one of our co-founders, a professor doing deep research in longevity. He wanted to turn that research into something practical that could help people live healthier, longer lives through lifestyle changes. He met our other co-founder, who was already working in healthcare software sales, and they joined forces to bring that vision to life.

Can you share any goals for the next 12 months?

Our main goal is to secure partnerships with US-based life insurers. We’re actively working on that now, attending major industry conferences and having ongoing conversations. Expanding our footprint here is critical both for revenue growth and to prepare for our next fundraising round.

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