Scout InsurTech Interview with Aiden Auto

Aiden Auto is an embedded software company. They seek to make the in-vehicle experience seamless, responsive and convenient, while at the same time creating revenue streams for both OEMs and service partners. Chris Luiz sat with Chief Revenue Officer, Todd Thomas, to learn more about how Aiden Auto is impacting the industry.

Who are your clients?

Our flagship client is If Insurance, the largest insurer in the Nordics and Baltics. In the U.S., we’re actively engaged in proof-of-concept projects under NDA with three of the top five insurance carriers. We also went through the CDL Wisconsin Risk Accelerator, which helped us connect with additional top-tier insurers.

What does your product do?

Our product is a systems app that transforms any vehicle into a connected device, much like a smartphone. It bypasses the traditional OEM cloud structure using the Android Auto operating system, enabling two-way, real-time data communication directly between the vehicle and third parties like insurers.

We built privacy and consent at the core of the platform — no data ever leaves the car without the driver’s explicit, informed consent. For insurers, this means you can:

• Collect telematics data like GPS or accelerometer readings.

• Offer personalized pricing (like a 15 percent premium discount).

• Deliver better claims and service experiences, automatically triggering processes like FNOL and repair coordination after a crash.

And importantly, installation is lightning-fast: we can integrate with any OEM in less than a day, a process that typically takes 6–12 months with traditional cloud-to-cloud integrations.

How much capital have you raised?

We recently closed our seed round and have raised $6 million to date.

Was the company born from within or outside the industry?

We were born from within the industry. Our founding team came from the Connected Car division at Volvo, and our earliest work was integrating Metromile with Volvo’s platform.

Back then, I was actually on the Google side, helping with the Android Auto OS project, and I joined shortly after. Many of us also have deep experience in insurance, claims, telematics and data science — from companies like State Farm, Zendrive and Cambridge Mobile Telematics.

What growth metrics have you accomplished over the last 12 months?

We’ve just completed a major rollout with Volvo in Europe, reaching 250,000 vehicles. That rollout is ramping up our revenue, and we’re on track to approach $2 million in revenue this year.

Within your domain, what is the current challenge that the industry is facing?

The biggest challenge we see is that OEMs and insurers are extremely risk-averse. No one wants to be the first, and both sides move painfully slow. That makes innovation tough — especially when integration timelines are traditionally so long and costly.

How does Aiden Auto take a unique approach to providing value?

We took a completely different approach from traditional OEM integrations:

• We bypass the OEM cloud and tap directly into the Android Auto OS.

• We treat every piece of data as personal and require explicit driver consent.

• Our integration time is typically under a day, reducing both cost and complexity.

We make it easy for insurers to access high-frequency, real-time data, while drivers stay in control, and everyone benefits.

What inspired the team to start this company?

It all started with the frustration we experienced trying to connect Metromile to Volvo via the OEM cloud. We knew there had to be a better way. While working with Google on Android Auto, we realized we could create a platform that streamlines two-way communication, enables real-time data access and provides real value for both drivers and insurers — without compromising privacy.

That’s when we knew this wasn’t just a solution for one company. It was something the entire industry needed, and that’s why we founded Aiden.

Can you share any goal(s) for the next 12 months?

We’d love to complete our first major U.S. rollout with a large automaker and one of our big U.S. insurance partners. While we’re aiming for 2025, we know that 2026 might be more realistic given how slowly things can move in this space.

In the meantime, we’re staying focused on expanding our reach and continuing to demonstrate just how much value we can unlock.

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